A mobile game can become a chart-topper anytime, anywhere. When a game becomes a global phenomenon, like Angry Birds or Clash of Clans, millions of mobile users become gamers overnight.
A spot on a top 10 chart is great for the bottom line--gaming research firm Newzoo estimates gamers spent more than $36 billion on in-app purchases in 2016--but creates new challenges for your customer support team charged with answering help chat or email requests from gamers in different countries. And hiring in-language agents, especially in these unpredictable markets, can prove costly.
A new player has entered the game: on-demand chat and email translation, performed by qualified linguists. Leveraging human linguists to provide rapid, on-demand translation services helps your customer support team seamlessly communicate with players around the world, no matter what language they speak. And by partnering with a language services provider that supports a multitude of languages (think upwards of 250 languages), you can easily scale into new markets and respond to unexpected growth.