The United States is often touted as one of the most culturally diverse countries, with as many as 430 languages spoken in the U.S. And while language is closely tied to one's culture, language services alone may not always signify cultural sensitivity within an organization.
"The awareness and appreciation of the values, norms, and beliefs characteristic of a cultural, ethnic, racial, or other group that is not one's own, accompanied by a willingness to adapt one's behavior accordingly."
The Importance of Cultural Sensitivity When Providing Language Services
Whether speaking of healthcare or otherwise, cultural sensitivity and language support must be a combined effort. Cultural sensitivity can be important for unique reasons in different sects or industries. However, in the healthcare setting, it may make the most profound difference.
To overcome health disparities of people with diverse cultural or ethnic backgrounds
To enhance care quality and outcomes
To meet accreditation, legislative, or regulatory mandates
To reduce instances of medical malpractice and liability claims
To remain competitive in the healthcare market
Individuals from more diverse cultures face health disparities and profound inequalities when it comes to public services. Providing adequate language services is undeniably a critical stepping stone in being more mindful of individuals from diverse cultures. However, cultural sensitivity goes far beyond offering a viable way for individuals with limited-English proficiency (LEP) to communicate.
How to Ensure Your Organization Achieves Cultural Sensitivity With GLOBO
GLOBO provides language support in over 430 unique languages. From broadly spoken languages like Spanish and French to less common languages like Kachin and Papago, we strive to cover every client request for a qualified interpreter.
Highly Qualified Linguists
GLOBO has one of the most stringent onboarding processes when it comes to hiring linguists. Each interpreter must be language proficient at a native level in both English and the working language they provide. Further, each linguist must possess at least five years of interpreting experience.
Being sensitive to an individual's culture means you are sensitive to their linguistic needs, but also other cultural elements like their:
Customs and beliefs
Cultural thought patterns
Religious and spiritual beliefs
Sociologic or socioeconomic characteristics and needs
Going Beyond Translation With Transcreation and Localization
GLOBO offers everything from document translations to custom translations for websites and patient portals. And GLOBO goes beyond direct translation with transcreation and localization.
Direct translation from one language to another does not always maintain the integrity of the message provided or come across as culturally sensitive. Localization adapts the language to the region, and transcreation ensures the tone, intent, style, and content are appropriate.
Take a Step Toward Greater Cultural Sensitivity With Help From GLOBO
Are you ready to become a more culturally sensitive organization? Partnering with an LSP like GLOBO with a dedication to supporting cultural sensitivity is the best place to begin. Reach out to discuss your needs and concerns or schedule a free demo of our language support solutions today.
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